Shaping the future of behavioural change by design
Florence interacts by familiar and friendly SMS text messages to the patient’s mobile phone
Florence reduces
clinical time
Florence reduces
hospital visits
for patients with Diabetes
Why Florence?
Florence humanises clinically proven protocols, delivering precise, psychology-based, intelligent health messaging that engages patients continuously, motivating better behaviours and improved outcomes. Florence frees up time and resources for clinicians and provide more fulfilling patient encounters.
Find out more in the video.

Intelligent Health Messaging
Over 10 years and through 20+ million patient interactions the team has refined Flo’s intelligent, human-like persona to create positive health-improving relationships with individual patients.
Florence is accessible and incredibly simple for patients to use – all you need is a mobile phone (no app to download!).
Florence is managed by admin and clinicians via a powerful, intelligent and secure software platform, clinically validated protocols, and extensive analytics.
Everything we do is focused on engaging patients and supporting behavioural change and self-care. This drives better clinical outcomes, better patient experience, and reduces clinical time.
Easy to roll-out
100+ successful NHS implementations
Extensive clinical evidence
Over 110+ independent studies
Over 125+ clinical protocols
Simply tailored to local pathways
Arrange a Demonstration
We'll be in touch to demonstrate the value that Florence can bring you, your team, and your patients
How does it work?
Hypertension example
Florence asks the patient to send in their blood pressure results on a daily basis, or as often as it is set up by the clinician. If the patient shows signs of deterioration, Florence will let the clinicians know where they need to intervene; there are a range of alerting mechanisms and dashboards which can highlight this.
However, the objective is that the patient begins to manage their condition well enough to no longer cause alerts or even require the nudges from Florence.
This approach has been developed and refined through over 100 independent clinical studies and is proven to change patient behaviour and increase adherence.
How does Florence actually change patient behaviour?
Behaviours are the things that we all do every day, many of which can affect our health. It might be helpful to think about behaviours that affect our health in two separate categories, “unhealthy” and “healthy”. Behaviours which would be considered “unhealthy” are those which are known to have a negative impact on our health.
These might include smoking, eating foods high in salt, or sitting for long periods of time. By contrast, “healthy” behaviours are those that promote good health. Examples include exercising, eating fruit and vegetables, or taking medication.
Of course, patients know that Florence is not a human, but she drives adherence by:
- Providing friendly and educational advice
- Nudging and celebrating success which motivates the patient
- Capturing data visible to the clinician
Also, she never forgets, and she is never on holiday. The key to behaviour changes and extending the clinician’s reach is the ease at which Florence can be configured and personalised.
Intelligent Dashboards
Florence’s Intelligent dashboards show key metrics at a glance, allowing teams to view and download statistics on usage and notifications from Florence’s Team Dashboard.
In addition, our Realtime Patient view shows Risk Stratified case load where patients are highlighted according to the notification level generated from interactions, allowing clinicians to triage the patients who need the most urgent attention.
Every interaction a patient has with Florence is recorded on their patient record. Average readings are calculated automatically, and trends can be highlighted accordingly. Reports can then be downloaded into an Electronic Patient Record.
Independently clinically proven and trusted
Florence is the only evidenced-based technology enabled care service that supports routine healthcare delivery. You can rely on Florence to deliver safe and effective outcomes as evidenced in 20 peer-reviewed journal articles and over 100 independent clinical studies.
By working with academic institutions and clinical researchers, we have robust clinical evidence not only from the UK but also from successful trails and implementations in the United States (for the Veterans Administration) and in Australia.
From the very beginning of Florence, patient safety and clinical efficacy has been our top priority.

WINNER
Driving Efficiency Through Technology
News from Florence
Staffing Crisis: Patient Self-Management & Automation
In solving unprecedented workforce shortages, we must look to reduce demand on healthcare workers’ time. Recruiting and training more staff is basically treating the symptom
Introducing the Updated Florence Behaviour Change Framework
Since it was first created over 10 years ago, Florence Intelligent Health Messaging has always been a tool to support patients with behavioural change. With
Oxford AHSN – Scoping digital support for children and young people’s mental health
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Florence Attends the Royal Pharmaceutical Society Annual Conference
Last week I attended the Royal Pharmaceutical Society Annual Conference to share work from my PhD exploring how Florence could support medication taking from community
Headline Sponsor – Informative Interview with Dr Jonathan Serjeant, CMO Generated Health, on approaches, projects and Florence Intelligent Health Messaging
Florence Intelligent Health Messaging will be headline sponsors and hosting a session at this year’s HTN Digital Event 3rd August 2022 – with Dr Jonathan
Global Brand – Florence Intelligent Health Messaging – consolidating UK, USA, and Australia under one global brand
Global Brand – London, Portland (Maine), Melbourne, 21st July 2022. ART Healthcare Software Ltd, trading as psHEALTH, announced today that it will rename to Generated