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RPS conference

Florence Attends the Royal Pharmaceutical Society Annual Conference

Last week I attended the Royal Pharmaceutical Society Annual Conference to share work from my PhD exploring how Florence could support medication taking from community pharmacies. As part of this work, I developed content for eight long-term conditions and delivered a pilot of the intervention with a small number of patients. I found that patients really liked the content of the intervention and its delivery from the community pharmacy setting. The patients also provided some really helpful suggestions for how the text messaging could be improved going forward.

As the Head of Digital Therapeutics Development at Florence, I have a broad clinical remit, but as a pharmacist by trade, I think pharmacy teams could make really good use of Florence. So, I was keen to take my work to the Royal Pharmaceutical Society national conference and share this research (and Florence) with colleagues. I had some great conversations with other pharmacists about the potential for using Florence in lots of different pharmacy settings. I even met a former pharmacist Flo champion!

The work from my PhD is now informing how we move Florence forward into the future, with a focus on behaviour change, and putting my PhD training to good use! I’m looking forward to following up on all the great conversations I’ve had and exploring how we get more pharmacy teams using Florence to support patients to self-manage their health and their medicines.

If anyone wants to learn more about my research or how they might use Florence in their pharmacy setting, please book a demo by emailing I’m always keen to chat about medicines!

Reported by Gemma Donovan

Head of Digital Therapeutics Development – Generated Health

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